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We all know that some brands are worse bag of air culprits than others. But for a long time, our brand-bashing has been based purely on our rage-filled experiences of opening a bag of Sensations and finding hardly any nibbles inside. Now, we’ve got some stats to prepare us for disappointment. Appliance manufacturers the CDA commissioned a full-on study to find out which crisps brands’ bags have the worst air to crisp ratio. Researchers bought a bag of 15 major crisps brands and analysed how much air each bag contained versus the number of crisps within. The worst offenders were found to be Popchips, with a bag made up of 72% air. That’s a กระเป๋าแฟชั่น facebook majority share. You’re basically buying a bag of air with these. In second worst place were McCoys, with a bag containing 59% air. Walkers, known by many as air baggers, were found to contain 53% air. The fullest bags were from Wotsits, containing just 18% air (well done, guys), followed by Hoola Hoops with 28% air, and Quavers with 30% air.
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Among the gems are a 1981 “Stewardess Bag” for United Air Lines’ flight attendants, with the airline’s logo embossed in the leather, and a 1968 Bonnie Cashin–designed handbag called “Holster,” a simple classic that wouldn’t look out of place in a Mad Men episode. “It’s got a history, and that’s why there’s trust,” he says of Coach’s collection. The production area at Coach headquarters where prototypes are made. Photograph by Alex Fradkin for Fortune Though Vevers is British, he’s enamored of America’s take on luxury, which emphasizes youthfulness and quirkiness over European-style formality. In the five years before he joined the company, Vevers (who doesn’t have a driver’s license) took frequent Amtrak trips to deepest America, hitting vintage shops at stops along the way. “I was inadvertently researching my first collection at Coach,” says the designer. The research paid off: Luis and Frankfort recruited Vevers in 2013, poaching him from Loewe, the LVMH-owned European fashion house. Vevers won the job with sketches of a collection of baseball jackets, and the deal was sealed during a weekend visit to Frankfort’s home in the Hamptons. Coach had made a brief foray into haute couture in the late 2000s, with an eponymous line by former design director Reed Krakoff, an architect of the company’s mass-market rise. That effort fizzled; Vevers’s has soared. He began with small showings at New York Fashion Week. By 2015 he’d assembled a full ready-to-wear collection, for spring 2016, that anchored Coach’s first-ever runway show.
For the original version including any supplementary images or video, visit http://fortune.com/2017/05/24/coach-victor-luis-stuart-vevers/
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